David Ferris

How to Do Marketing at a Low Cost

When most people hear the term “marketing,” they usually think about paid advertising. But the internet presents so many other ways to tell the product about your company and its offerings. And, marketing is much more than just…

No Opportunity to Relax on Cyber Security

Not so long ago, if your organization had a robust security suite that included a firewall and antivirus, you could feel reasonably secure. The antivirus vendors spent a lot of time and manpower keeping up with the software…

New OS X Malware: How To Protect Your Mac From Eleanor

While Apple malware isn’t unheard of, it is less often found in the wild. The illusion of perfect security entertained by many Apple users gets easily shattered when a new bug appears on the horizon. Eleanor is the…

Why You Should Consider Outsourcing IT

Startups and small or medium-sized businesses often find that they cannot afford to create and staff an in-house IT department. Yet, with increasing reliance on all types of IT functions from running an entire enterprise network to applying…

Does Your Marketing Plan Convert?

How to Turn Window Shoppers Into Buyers With Your Unique Selling Proposition When you first started your business, you likely thought about what made you different from your competition, and how your service or product would solve your…

The Cloud Is Not a Magic Bullet

How You’re Screwing Up Data Security in the Cloud Many people, particularly businesses owners, don’t seem to realize that “cloud security” and “cloud data security” are two completely different things and should always be treated as such. Just…

How Did You Find Me on Google?

There was a time, years ago, when you could discover how people found out about your website directly from Google. The search engine would offer website operators the ability to see what keywords were used to access their…

New Mac Malware Is a Reminder That All Computer Users Must Take Security Seriously

A piece of malware targeting Mac computers named Backdoor.MAC.Eleanor is making the rounds. While it may still come as news to some users that Macs can get infected, Mac OS X — Apple’s flagship operating system — is…

An Inside Look at a Ransom Note

Satana Demands Payout and Warns Against Recovery Attempts With ransomware attacks making headlines nearly every day in 2016, it seems that IT security professionals and the cybercriminals that try to outsmart them are in a constant battle for…

12 Questions to Ask When Updating a Website

If you plan on updating or fully redesigning a website, be sure to set goals and carefully assess your users’ needs. These questions can help you complete a highly successful project: 1. What already works well? When they…